Aktuelle InSights

COVID-19 currently influences all of our lives and its constraints will have continued effects on the consulting industry, especially with regards to communication within firms and with clients and on how work for clients is delivered. Our survey’s results show operational changes are expected, as, for example, “working from home” has become and will continue to be an alternative “modus operandi”. All this is also expected to have a positive impact on the attractiveness of consulting as a job, especially with regards to the work-life-balance of consultants with families. At the same time, none of our survey’s respondents indicated reducing or planning to reduce consultants’ pay.

Starting in early 2020, the COVID-19 crisis has become a drastic influence on our lives. In the light of the potential economic, financial, and other impacts of this world-wide crisis Vencon Research initiated a “Pulse Survey” in September 2020 to gather information on how the consulting industry has reacted to the crisis. We were particularly interested in finding out if the measures taken and implemented by firms also had an effect on job descriptions and on remuneration, especially for client-facing staff. We furthermore wanted to find out whether these changes represented temporary solutions or a “paradigm shift” in how the consulting industry operates.

The key findings of the survey can be summarised as follows:

• Three-quarters of respondents reported “travelling” to have been a “normal” part of the existing job profile of their consultants / client-facing staff.
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• Meanwhile, all responding firms have largely eliminated the day-to-day travel typically required of their client-facing staff, for example for project delivery.
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• Many firms have furthermore significantly reduced face-to-face time spent with their clients.
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• All respondents had invested to ensure their client-facing staff can work efficiently from home.
• -In this respect, client data confidentiality and data security have come to the forefront and may be a matter that requires additional review and improvement.
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• Most respondents signalled a significant change in how their business was being conducted and delivered. For example:
• -Communication with clients was previously often completed face-to-face and has now been forcedly changed to being conducted primarily via online tools.
• -The delivery of client work would normally be completed on client premises or from the contracted firm’s office. Today instead, consulting work is often organised and completed from the consultant’s “home office”.
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• Clients seem to accept these changes in how consulting work is delivered.
• -However, during the feedback of the survey results, some clients mentioned that “selling on” into existing projects has become more difficult as a direct result of the lack of “face-to-face” time (i.e. coffee, lunch and dinner time) with key client representatives.
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• Almost 2/3rds of respondents were additionally considering operational changes, such as a reduction in office space.
• -During feedback discussions with respondents, a potential move of office space to less prominent (and less expensive) areas of the city, due to limited in-house client meetings and the introduction and use of working from home alternatives, was also mentioned.
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• The measures mentioned above have a radical influence on the work-life-balance generally offered by and associated with the consulting industry, whereby:
• -Close to 60% of respondents expect to see a positive impact on the intrinsic “attractiveness” of the consulting job.
• -Furthermore, more than half of respondents expect to be able to offer a better work-life balance to their client-facing staff, especially due to reduced travel requirements, working from home, etc.
• -They also expect to be able to more successfully hire and retain female consultants and thus anticipate an improved gender-split, especially at the more senior levels.
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• Most respondents expect these changes to be longer term, i.e. to continue to strongly influence the job of consulting even after the COVID-19 crisis and well into the future.
• -Interestingly, while discussing these results with clients, we also heard another point of view, namely that although reduced travel was seen as an attractive benefit for staff with families (mostly more senior), junior staff (i.e. those without families) actually complained about the lack of travel during COVID times. These anecdotal responses seem to confirm what 15% of respondents stated in the survey: due to the aforementioned changes, the job of consulting will become less attractive, especially for those more junior employees who actually like and prefer the travel aspect of the job.
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• Although a number of firms experienced a significant reduction in business and have put at least some of their consultants on furlough, none of the participants reported actually reducing remuneration. Neither the base salaries nor targeted bonuses of their client-facing staff were reduced, even when considering a potential change in the consultant job profile (for example due to less travel, more time at home or the like).
• -This result however does not reflect any potential short-term reductions in remuneration e.g. due to an introduction of furlough.
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• This is partly confirmed by our 2020 salary surveys which continue to show increases in the remuneration offered to consulting staff in many countries. These increases may however result from the timing of salary reviews as most firms had completed and in part already implemented changes in remuneration before the COVID crisis hit their markets.
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• Although increases in target remuneration were seen, unfortunately most firms will not be in the position to pay out the targeted bonuses in full in 2020 (or at a similar level as for 2019).

Should you have any further questions or would like to receive more detailed information on this topic, please reach out to us at info@venconresearch.com.

Andy Klose is an Associate Partner at Vencon Research International and heads the firm’s consulting unit.

Erwin Harbauer is a Partner at and co-founder of Vencon Research International.

Vencon Research International is a leading provider of compensation benchmarking and research as well as of compensation and performance-related consulting services for professional service firms, especially for audit and tax, management consulting, and IT services firms. Vencon Research International provides services to a full range of clients in more than 75 countries worldwide and is proud to name more than 85% of the world’s major consulting and/or professional services firm its clients.

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By Osas Ohenhen - Business Development

The Compa-Ratio (Comparative Ratio) is a widely used metric in salary surveys and compensation management. It's a measure of an individual’s salary relative to the market or company average for similar positions. This quick guide gives an overview of its importance and how it comes to play in Vencon Research’s Consultant Salary Survey.

Importance of Compa-Ratio in Salary Benchmarking

In salary benchmarking, the Compa-Ratio serves as a key metric, indicating how an individual's or a firm's salary levels compare to the broader market or industry standards.

1. Market Positioning: Compa-Ratio allows companies to position themselves competitively in the job market. By comparing their own salaries to the market average, companies can determine if they are paying above, at, or below the market rate for similar roles.
2. Attraction and Retention of Talent: Competitive compensation is key to attracting and retaining top talent. A Compa-Ratio lower than 1 might suggest that salaries are below market rates, potentially affecting the company's ability to attract and retain employees. Conversely, a higher ratio indicates a competitive edge in the job market.
3. Informed Compensation Strategy: Compa-Ratios provide insights that help in shaping a company’s overall compensation strategy. Understanding how salaries compare to the market informs decisions regarding salary adjustments, increments, and setting salary bands for different roles.
4. Budget Allocation: Knowledge of how salaries compare to the market guides how a company allocates its budget for salaries and benefits, ensuring that resources are used effectively to maintain market competitiveness.

Compa-Ratio in Vencon Research’s Data Services

Compa-Ratio’s come into play across our compensation data and analytics services, where they serve:

1. Market Analysis: Vencon Research uses Compa-Ratios to provide clients with a detailed analysis of how their compensation levels compare with a selected market or group of participants. This helps in identifying positions or departments where the compensation is not aligned with the market.
2. Tailored Benchmarking Reports: By leveraging Compa-Ratios, Vencon Research can offer customized benchmarking reports, providing clients with precise insights into their competitive position in the talent market.
3. Strategic Advisory Services: Utilizing Compa-Ratios, Vencon Research can advise clients on how to adjust their compensation strategies to better align with market standards, aiding in talent attraction, retention, and overall organizational success.
4. Sector-Specific Insights: Understanding that different sectors may have different compensation standards, Vencon Research provides sector-specific insights using Compa-Ratios, ensuring that clients receive the most relevant and precise market comparison data.

Compa-Ratio in the Vencon Research Consultant Salary Survey

Vencon Research's Consultant Salary Survey features a concise Compa-Ratio tool, enabling firms to directly compare their remuneration against market data. The tool, integrated within remuneration element tabs, provides a percentile table showing market compensation from the 5th to the 95th percentile.

Color codes—green, yellow, and red—indicate how a firm's pay varies from the market average, allowing for quick visual assessment. Users can select specific percentiles for targeted comparisons, understanding their firm's competitive position. The tool also offers functionalities to compare against the firm’s mean or median and simulate necessary budget adjustments, ensuring firms can strategically align their compensation with market standards.

A video overview on how Vencon Research uses Compa-Ratios in our surveys is also available.

We are at your disposal for tailored advice and solutions based on comprehensive data and industry expertise. Contact our team here.

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By Andy Klose - Associate Partner

This article explores the complexities and challenges associated with benchmarking and aligning C-Suite compensation with market practices, addressing issues of data variability, company size influence, and discrepancies between public and private entities. It proposes a multi-step solution leveraging standardized data, market comparisons, and pay ratio definitions to create fair, balanced, and market-aligned C-Suite compensation structures.

Navigating the Complexity of C-Suite Compensation

The landscape of C-Suite compensation transcends a simplistic evaluation of roles and responsibilities. It’s a labyrinthine domain shaped by diverse metrics. Major factors, among others, are:

• legal structure
• revenue
• profitability
• operational scale

While no universal blueprint exists, patterns among similar-sized firms offer invaluable insights into shaping tailored compensation practices aligned with strategic goals and organizational cultures.

Challenges in Compensation Evaluation

Compiling compensation data for C-Suite roles or executive leadership positions, specifically within the consulting industry, poses challenges due to the scarcity of publicly available information. The complexity of this task is magnified by the varying compensation across different roles and companies.

Company size emerges as a critical factor, however, the correlations between different size criteria, such as:

• revenue
• employee count
• EBITDA
• Total Cash Compensation

exhibit significant variability. For instance, a corporation employing approximately 40,000 employees and generating a revenue of approximately $10 billion pays a total of $12 million to its CEO. Meanwhile, another corporation with around 120,000 employees and around $4 billion in revenue compensates its CEO with $4 million.

Addressing Variances and Inadequacies

1. Benchmarking exercises using a broad comparison range often yield flawed results due to the diverse sizes and operations of compared entities. The exercise should be as specific and targeted to relevant competitors as possible.
2. Variance among C-Suite positions and discrepancies between public and private entities further complicate fair evaluations. Make sure you are benchmarking either public or private, and only include entities from the other group with full awareness of the possible influence on results.
3. Limiting datasets to similar-sized companies and standardizing compensation data based on the most correlated size criterion emerge as crucial solutions. Even where similar firms are under comparison, failure to adequately match the C-Suite levels being benchmarked, or account for differences in compensation structure will result in misleading conclusions.

Solutions for Fair C-Suite Compensation Packages

A multi-step approach is advocated, involving:

1. defining pay ratios between C-Suite roles
2. standardizing data for market comparison
3. factoring in complexities associated with different company types

This approach aims to develop fair pay ranges, considering market ratios between roles and aligning compensation with organizational and industry-specific benchmarks.

In summary, developing compensation packages for C-Suite executives involves overcoming multifaceted challenges influenced by company size, data variability, and discrepancies between public and private entities. By utilizing a multi-step approach involving standardized data, market comparisons, and role-based pay ratios, organizations can craft fair, balanced, and market-aligned compensation structures that reflect the intricacies of their operations and strategic goals.

We are at your disposal for further questions and suggestions regarding how to optimally design your company’s C-Suite compensation package (and/or model).

Andy Klose is an Associate Partner at Vencon Research International and heads the company’s consulting unit.

Vencon Research International is a leading provider of compensation benchmarking and research as well as of compensation and performance-related consulting services for professional service firms, especially for audit and tax, management consulting, and IT services firms. Vencon Research International provides services to a full range of clients in more than 75 countries worldwide and is proud to name more than 85% of the world’s major consulting and/or professional services firm its clients.

By Osas Ohenhen - Business Development

In compensation benchmarking, the choice of peer firms can make or break the quality of insights gained. Selecting firms that align closely with your company in industry, size, and business model ensures the data collected is relevant and actionable.

The Foundations of Benchmarking

A successful benchmarking process typically involves four key steps that build upon each other to deliver accurate, meaningful results:

1. Selecting the most appropriate competitors
2. Choosing the most applicable “Line of Business” (e.g., consulting functions)
3. Completing an accurate “Job/role matching”
4. Comparing the relevant components of remuneration

Each step requires careful consideration and expertise to ensure that benchmarking efforts translate into informed compensation strategies. In this article, we will examine the first step—selecting the most appropriate competitors—and why it is important for a meaningful comparison.

Consulting Industry Segmentation

The consulting industry is highly segmented, with each area bringing unique compensation dynamics. Strategy consulting firms, for example, often pay higher base salaries and offer substantial performance bonuses to match their high-level project demands. IT consulting, on the other hand, spans a range of roles, with compensation varying widely based on technical skills and certifications needed for rapidly changing tech requirements. Operations management consulting emphasizes efficiency and stability, with compensation reflecting deep industry knowledge. Meanwhile, accounting and full-service consulting firms often balance base pay with moderate performance incentives to suit their compliance-focused work.

Firm size and revenue add further complexity: large, multi-service firms may standardize base pay with practice-area bonuses, while smaller firms may emphasize profit-sharing or equity. These variations make selecting relevant competitors essential for reliable benchmarking across consulting segments.

Why Selecting the Right Competitors is Essential

Choosing the right competitors allows firms to create benchmarks that align with their unique demands and operational scope. This process involves four key considerations:

1. Ensuring Industry Relevance and Specificity: Given the segmentation within consulting, each firm may operate in a distinct practice area or sector, such as healthcare, technology, or sustainability consulting. Selecting competitors within the same niche ensures salary benchmarks reflect the unique demands and compensation patterns of that specific consulting area. For instance, a technology-focused firm should benchmark against other technology consultants rather than financial advisors.
2. Matching Client Scope and Project Complexity: Selecting competitors of similar scale and complexity allows for compensation comparisons that reflect the firm’s workload, client sophistication, and employee expertise. For example, comparing a boutique consulting firm to a large, global consultancy may skew results. Instead, a boutique firm might benchmark against other regionally focused or similarly scaled consulting firms.
3. Influences Employer Brand and Talent Attraction: Benchmarking against respected industry leaders or firms known for competitive pay can enhance a company’s reputation, making it more attractive to top talent. Peer selection directly impacts how prospective employees perceive a firm’s compensation practices.
4. Promotes Retention by Offering Competitive Packages: Benchmarking with relevant peers also aids in employee retention, ensuring that pay and benefits align with industry standards. Employees who feel fairly compensated relative to the market are less likely to leave, helping reduce turnover and its associated costs.

Vencon Research’s Approach to Selecting the Right Competitors

At Vencon Research, we recognize that effective salary benchmarking starts with carefully selecting the right competitor group. This goes beyond simply selecting firms within the same industry, rather this needs to be aligned with the firm’s position in the talent market, its hiring needs, and retention goals. To this end, we ask three important questions to guide the peer selection process.

1. Which firms are you competing with in the market?

This first question identifies the direct market competitors—firms operating in the same or similar lines of business, often targeting the same client base or market segment. Benchmarking against these firms provides insight into how competitors compensate roles that are crucial to maintaining a competitive edge in the industry.

2. Which firms are you / might you be losing people to?

Understanding where an organization’s employees are going when they leave can be highly revealing. By selecting competitors who frequently attract departing employees, we gain insight into what might be drawing talent away. This allows Vencon Research’s clients to adjust their compensation packages, benefits, or career progression opportunities to improve retention.

3. From which firms do you / might you hire people?

This question focuses on the talent pipeline. Knowing where new hires are likely to come from helps Vencon Research tailor peer selection to ensure salaries are attractive to candidates coming from specific backgrounds. Benchmarking against firms that are common sources of talent enables organizations to position themselves as an appealing next step for potential hires.

Aligned Compensation Strategies

Vencon Research’s approach to competitor selection through these three questions provides a 360-degree view of the talent landscape. By understanding not only who the immediate competitors are but also who attracts or supplies talent to the organization, Vencon Research enables clients to build compensation strategies that are highly aligned with their market position and talent needs.

This comprehensive approach to peer selection is central to Vencon Research’s commitment to providing clients with compensation benchmarks that are not only accurate but also strategically aligned with business and talent goals.

Consultant Salary Survey: An Invaluable Tool for Compensation Management

Salary survey reports are invaluable tools for compensation management. By understanding key indicators and leveraging data-driven insights, businesses can develop competitive compensation strategies that attract, retain, and motivate top talent effectively.

Find out more about Vencon Research's Consultant Salary Survey here.

As a trusted HR partner for the consulting industry, Vencon Research is here to help you unlock the full potential of your team. Contact us to learn more about how we can support your HR needs and drive success for your business.

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By Philip Thomas - Advisory

Benchmarking for partners in the consulting industry is crucial as it ensures that their compensation aligns with their unique leadership roles, individual contributions, and the overall strategic success of the firm, acknowledging the distinct and multifaceted nature of partner responsibilities; however, the inherent complexity often makes partner surveys less common compared to their more standardized consultant counterparts.

Unique requirements for benchmarking partners

Robust and meaningful partner compensation benchmarking surveys require significant amounts of work and inevitably entail a large number of complex variables, encompassing various forms of current and deferred income, while taking account of individual performance metrics, market dynamics, tenure, and specific contributions to the partnership.

Broadly speaking, accuracy in view of all these considerations rests on three key pillars:

• Job Matching
• Total Income
• Firm Selection

While each of these can be considered a separate discipline or area of expertise, similarities lie in a shared requirement for solid logical foundations, deep knowledge of and experience with the market, and defined and appropriate methodologies.

Should any one of the three pillars fail, the resultant compensation report would not be robust or meaningful.

Let’s take a look at the three key pillars in more detail:

Job Matching

Generally speaking, the more value that a partner adds to their firm the more income that they can expect in return.

It is therefore essential to understand the value added to a firm in order to job match appropriately.

Vencon Research’s approach utilises a generic framework to match client levels to other directly comparable levels in the market. Comparability is determined based on detailed consideration of a variety of relevant information (as applicable) including but not limited to:

• Job titles
• Job descriptions
• Defined roles and responsibilities
• Function, industry, service line and practice responsibility
• Geographical responsibility
• Sales revenue generation
• Deliver revenue responsibility
• Managed revenue responsibility
• Span of control
• Utilisation rates
• Strategic involvement

Total Income

Firms often take very different strategic approaches with respect to the types and sizes of remuneration components that they offer their partners. Firm structure dictates to an extent what is or is not possible, however, even between firms of comparable structure we often see bespoke and unique approaches.

It is therefore crucial to gain deep understanding of the ins and outs of each firm’s remuneration package in order to be able to determine the correct income data. Along with the raw income data, Vencon gathers extensive information about firm structure, remuneration packages and the individual components.

In simple terms, Vencon Research’s approach ensures:

• Inclusion of all income that should be included.
• Exclusion of any income that shouldn’t be included.
• That any included income is included in a like-for-like manner.

Firm Selection

Benchmarking surveys compare one data set (client data) to a market data set based on a selected list of relevant competitors. If the market data was based on an unspecified list, it would not be possible for the client to make sound judgements or decide upon the right corrective action.

Given the highly sensitive nature of partner data, Vencon Research’s Partner Compensation reports are anonymous, i.e. the market firms are not named. However, key criteria about each firm is provided so that clients are able to make suitably informed decisions and select appropriate competitors.

In brief, while ensuring each participating firm’s anonymity, Vencon Research indicates the following for each selectable market firm:

·         Firm Type (original firm focus, e.g. Operations-based or Pure Strategy)

·         Firm size in terms of firm revenue

·         Firm size in terms of number of Consultants

·         Revenue per Consultant

·         International presence (countries located in)

·         Scope of different industries served

·         Scope of services/functions offered

Vencon Research’s detailed and committed approach to data gathering, data analysis, data clarification and data management ensures that the three key pillars stay standing which in turn results in robust and meaningful Partner Compensation Benchmarking Surveys.

For further information on our Partner, or other benchmarking surveys, visit our website, or get in touch to arrange a consultation.

By: Gonzalo André Lavin Alfaro – Business Development Associate

The persistent issue of hyperinflation and currency devaluation in many countries has led consulting companies to adopt new strategies to retain their talent and remain competitive.

Here, we briefly cover various measures taken by leading management consulting firms to alleviate the pressures faced by their employees, including regular increases in base salaries and bonuses, one-off payments adjusted for inflation, and the option of pegging salaries to another currency.

Over the past year, Vencon Research has launched Pulse Surveys in heavily affected countries such as Argentina and Turkey to explore the actions taken by leading management consulting firms in response to the challenges of managing compensation in times of hyperinflation. Our analysis of the resulting data revealed that several responses were commonly considered by participating firms:

· The most common approach was to regularly (often quarterly or even monthly) review and increase Base Salary in order to align income with a depreciating currency.

· This was followed by regularly (again, often quarterly or even monthly) increasing bonuses and/or other variable income.

· Other firms opted to offer "one-off" payments adjusted for inflation. These seem to be offered semi-annually.

· It is noteworthy to mention that only a few firms considered pegging salaries to another currency with an equivalent value, such as the US dollar, to be an acceptable alternative. This option was most commonly considered by large, internationally-based, pure strategy firms. Nonetheless, given that there is little expectation of significant improvement in the short term in many of the countries mentioned, this may be an option that is considered more widely in the near future.

Summaries of our inflation-related surveys for Argentina and Turkey are available on our website here:

Argentina

‍Turkey

Should you want to us to present and further discuss our findings and/or want us to assist you with a review of your strategies to deal with hyperinflation, please do not hesitate to reach out to me at Vencon Research.

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