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By Shukhrat Iskandar - Client Solutions

The EU Pay Transparency Directive moves into effect in 2026 and represents one of the most significant regulatory changes affecting compensation management in decades. From mid-2026, Member States are required to have transposed the Directive into national law, after which employers will face new, enforceable obligations around pay transparency, reporting, and employee rights to pay information. Designed to strengthen equal pay for equal work or work of equal value and to close persistent gender pay gaps across Europe, the Directive introduces legally binding measures that go beyond most existing national frameworks, reshaping how organisations define, structure, communicate, and justify pay.

Key Requirements of the Directive

Once transposed into national law, the Directive introduces a set of binding obligations for employers across the EU, including:

• Pay transparency in recruitment: Employers must disclose the starting salary or pay range in job advertisements or prior to the first interview, and may not ask candidates about pay history.
• Employee rights to pay information: Employees can request information on their own pay and on average pay levels for comparable roles, broken down by gender.
• Gender pay gap reporting: Employers with 250+ employees must report annually, with the first reports due in 2027. Employers with 150–249 employees will report every three years from 2027. Employers with 100–149 employees will be brought into scope later under phased national timelines.
• Mandatory corrective action: Where a gender pay gap of 5 percent or more cannot be objectively justified, employers must conduct a joint pay assessment and take remedial action.
• Broader discrimination coverage: The Directive explicitly covers intersectional discrimination, and affected employees are entitled to compensation.

EU Member States must transpose these requirements into national law by 7 June 2026, after which enforcement and reporting obligations will apply according to employer size.

Why the Directive Matters

Despite decades of policies aimed at promoting pay equity, the gender pay gap in the EU remains around 12 percent on average. Structural opacity in pay systems has made it difficult for employees to understand how pay is determined and for authorities to detect discrimination. By mandating transparency, the Directive seeks to transform pay equity from principle into practice.

Improved transparency has the potential to generate meaningful benefits. Research by labour unions suggests that even modest reductions in pay gaps could translate into significant annual earnings increases for many workers. Beyond compliance, transparent pay systems also foster trust with employees, strengthen employer brand, and enhance talent attraction.

Current Organisational Readiness

Recent surveys indicate that many organisations are still in the early stages of preparing for the Directive. A 2025 survey of HR professionals in Germany found that only one in three HR managers were familiar with the Directive’s details. Nearly half of respondents expected implementing the changes to take more than six months, and many cited concerns about additional workload and potential internal conflicts. At least ten EU Member States had taken no steps toward implementation by late 2025, while others were in draft or partial stages of preparation.

Implications for Compensation Teams

The Directive has several practical implications for compensation and HR teams:

1. Compensation Structure Review and Redesign: Organisations must ensure that pay structures are defensible under transparency scrutiny. Broad pay grades and informal pay practices must give way to clearly documented, objective, and gender-neutral criteria. Pay decisions must align with job architecture and evaluation systems.
2. Pay Gap Reporting and Analytics: Teams must collect, analyse, and report pay data by gender and pay category. This requires accurate, governed data, structured processes for analysis, and mechanisms to address pay gaps exceeding five percent without valid justification.
3. Recruitment and Job Advertising: Salary transparency now requires organisations to include pay ranges in job postings or provide this information early in the hiring process. Compensation teams must carefully define salary bands to maintain internal equity once disclosed publicly.
4. Talent Attraction and Employer Branding: Transparent pay practices can become a competitive advantage, attracting top talent and building trust with employees and candidates.

Practical Steps to Prepare

To meet the Directive’s requirements, organisations should begin preparations immediately:

• Educate HR, legal, finance, and executive teams about the Directive’s scope, timelines, and obligations.
• Audit pay data, job classifications, and pay bands to identify gaps or inconsistencies.
• Update job evaluation methodologies and pay policies to align with objective, gender-neutral criteria.
• Build repeatable processes for ongoing pay gap reporting and data governance.
• Prepare internal communication strategies to ensure transparency changes are understood and culturally supported.
• Consider technology solutions that automate data collection, reporting, and analytics to improve efficiency and accuracy.

Starting these steps early helps avoid rushed implementation and positions organisations for long-term compliance and pay governance improvements.

Challenges to Anticipate

Even with preparation, compensation teams will face challenges:

• Policy complexity as countries may interpret the Directive differently, creating a patchwork of requirements for multinational organisations.
• Incomplete or inconsistent pay data, which can make reporting difficult without strong governance.
• Sensitive internal discussions around pay transparency, requiring careful communication to maintain trust.

Non-compliance carries legal risk and can damage employer brand and employee trust.

Turning Compliance Into Advantage

While the EU Pay Transparency Directive introduces increased scrutiny and workload, it also offers an opportunity. Organisations that approach transparency strategically can strengthen pay governance, improve employee trust, and enhance employer branding. Clear, fair, and well-structured compensation systems will not only meet legal requirements but also provide a competitive edge in attracting and retaining talent.

For compensation teams, the Directive represents a clear mandate: transparency is coming, and the question is whether it arrives as a disruption or as a capability the organisation is ready to lead.

Supporting Pay Structures Under Increased Scrutiny

Vencon Research advises organisations on how to prepare pay structures for the practical realities of pay transparency. Using market-aligned benchmarking data, we help compensation teams test pay ranges, job matching, and progression frameworks against external practice and identify areas of potential exposure ahead of implementation.

Our advisory work goes beyond supplying data. We work with clients to interpret market evidence, assess pay gap risk, and ensure that pay decisions can be clearly explained to employees, leadership, and regulators once transparency requirements apply.

More information on our advisory services is available here.

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By:
David Warren - Partner Emeritus
‍Erwin Harbauer - Managing Director

The German management consulting market remains one of Europe's most resilient and dynamic, continuing to reflect the country's position as the continent’s largest economy.

As of March 2025, the sector has continued its post-pandemic recovery, reaching an estimated market volume of € 47.7 billion, with a modest 1.1% growth rate, down from an average of 3% since 2020. Demand is largely driven by digital transformation, energy consulting, and sustainability initiatives, as businesses navigate stringent EU and local German environmental regulations and the shift to renewable energy. Industry leaders such as Roland Berger, McKinsey & Company, and Accenture dominate, leveraging their expertise to help companies manage geopolitical uncertainties and economic volatility.

Digital Services Take Centre Stage

Digitalization remains a core focus, with firms seeking advisory support to integrate AI, big data, and cloud computing to enhance operational efficiency and resilience amid supply chain disruptions and rising energy costs. Consulting firms are expanding digital service offerings through partnerships with tech giants and in-house innovations. Additionally, remote and hybrid work models—solidified during the pandemic—are reshaping service delivery, optimizing costs while maintaining client engagement.

Competition and Regulation Reshape the Market

Competition in the German consulting market is intensifying. Homegrown firms like Roland Berger and Simon-Kucher retain strong footholds, while global players such as BCG, Bain & Company, and the Big Four continue expanding. Niche consultancies specializing in ESG / EES and regulatory compliance are also gaining traction, particularly in response to EU directives like the Non-Financial Reporting Directive. However, challenges persist, including talent shortages and fee pressures, driving firms to ramp up recruitment efforts—evidenced by BCG and McKinsey’s plans to hire hundreds of consultants annually.

Outlook: Growth with Challenges Ahead

Looking ahead, the market is poised for continued growth, albeit retaining the current low rate, with projections suggesting it could reach € 50.2 billion by 2030. Key drivers include the ongoing digital and green transitions and the resilience of Germany’s industrial sector. However, risks such as inflation, geopolitical instability, and the country’s continued economic slowdown may temper expectations. To stay competitive, consulting firms are expected to deepen their focus on innovation, sustainability, and client-centric solutions, ensuring their relevance in this evolving business landscape.

Vencon Research specializes in compensation benchmarking for strategy consulting firms, providing data-driven insights to help firms make informed decisions on pay structures and market positioning. With a focus on accuracy and industry-specific analysis, Vencon Research ensures consulting firms stay competitive in an evolving market.

Stay Informed with the Latest Insights: For the most up-to-date market trends, benchmarking data, and strategic insights tailored to the consulting industry, explore Vencon Research’s latest reports. Contact us to learn how our data-driven approach can help your firm navigate the evolving consulting landscape.

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By Osas Ohenhen - Business Development Manager

A well-executed salary benchmarking process follows a structured approach to ensure meaningful comparisons. Previously, we outlined four key steps that contribute to accurate and actionable benchmarking results:

1. Selecting the most relevant competitors
2. Identifying the most applicable “line of business”
3. Conducting accurate job matching
4. Comparing the relevant components of remuneration

This article focuses on the final step: ensuring a clear understanding of remuneration components before making comparisons. Without alignment on these components, salary benchmarks can lead to misleading conclusions, impacting firms' ability to offer competitive and fair compensation.

The Importance of Defining Remuneration Components

For benchmarking data to be reliable, all participants must operate on a like-for-like basis when reporting compensation. This requires standardizing definitions to ensure consistency across firms, regions, and roles. Failure to do so can result in distorted comparisons, where compensation figures appear higher or lower due to differences in what is included rather than actual market trends.

Key Remuneration Components in Salary Benchmarking

Understanding the breakdown of compensation is critical when benchmarking salaries. Below are the key components that provide a complete view of an employee’s total remuneration:

1. Basic Salary

The contractually guaranteed cash component of an employee's pay, excluding any bonuses or variable elements. This figure is typically expressed as an annual amount. Example: In the United States, the basic salary is the fixed amount an employee receives before bonuses, stock options, or benefits.

2. Allowances

Additional fixed payments that supplement basic salary, often provided to account for region-specific costs such as housing, transportation, or meal expenses. These are not typically included in bonus calculations. Example: In India, allowances may cover travel, meals, and medical expenses, significantly affecting total pay.

3. Fixed Overtime

A predetermined overtime payment included in an employee’s remuneration regardless of actual overtime hours worked. This structure is common in certain markets with strict labour laws. Example: In Japan, many companies include a fixed overtime component as part of base pay.

4. Base Salary

The sum of basic salary and allowances, providing a more complete view of guaranteed cash compensation. Example: In Australia, base salary may also include mandatory employer superannuation contributions to retirement funds.

5. Bonus (Variable Compensation)

Bonuses may be reported in two ways:

• Target Bonus: The expected variable cash bonus, typically expressed as a percentage of basic salary.
• Actual Bonus: The most recent bonus paid, reflecting realized performance-based compensation.

Example: In many markets, bonuses are tied to individual and firm performance, making them a crucial part of competitive pay structures.

Target vs. Actual Compensation: In salary benchmarking, target compensation refers to the expected or projected amount an employee is set to receive, typically based on predefined salary structures or bonus plans. In contrast, actual compensation—sometimes referred to as achieved compensation—reflects the real amounts paid in the previous year, including any variations due to performance-based bonuses, adjustments, or other discretionary elements.

6. Total Cash Compensation (TCC)

The sum of base salary and actual bonus, representing an employee’s total earnings before benefits and employer contributions.

• Target TCC (t-TCC): Expected total cash compensation, including the target bonus.
• Actual TCC (a-TCC): Total cash compensation actually paid in the prior year.

Example: In Switzerland, TCC reflects both base salary and the variable bonus awarded based on company performance.

7. Total Cost-To-Company (CTC)

A broader measure that includes base salary, variable cash bonuses, and the employer’s cost of benefits such as pension contributions, health insurance, and other mandatory employer payments.

• Target CTC (t-CTC): The anticipated total employment cost to the firm.
• Actual CTC (a-CTC): The total cost incurred in the prior year.

Example: In South Africa, CTC includes employer contributions to retirement funds and medical aid, providing a more comprehensive view of total compensation.

Vencon Research’s Approach to Defining and Comparing Remuneration Components

Vencon Research ensures clarity and consistency by standardizing how remuneration components are defined and reported. Our benchmarking reports provide detailed data on all relevant compensation elements for both the current and previous years, allowing firms to track market trends accurately.

Why Vencon Research Stands Out

Vencon Research’s methodology offers consulting firms a significant advantage by ensuring robust and reliable salary benchmarks. Key differentiators include:

• Comprehensive Data Coverage: Our reports account for all major remuneration components, preventing inconsistencies that could skew comparisons.
• Year-over-Year Comparisons: We provide both current and historical data, helping firms analyse compensation trends over time.
• Tailored Insights for Consulting Firms: Our benchmarks are designed specifically for strategy consulting firms, ensuring relevance and accuracy.
• Market Intelligence Beyond Compensation: We offer insights into broader pay trends, helping firms align their compensation strategies with evolving market standards.
• Unmatched Expertise in Job Matching: Unlike many providers, Vencon Research prioritizes accurate job matching, ensuring that benchmarking comparisons are made between truly equivalent roles.

Agreeing on and properly comparing remuneration components is essential for effective salary benchmarking. Misalignment in definitions can lead to inaccurate market positioning and difficulty in attracting and retaining talent. By leveraging Vencon Research’s structured approach and industry-specific insights, consulting firms can ensure their compensation practices remain competitive, equitable, and aligned with market expectations.

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By Yao Tang - Business Development Manager

Companies across industries are expanding their consulting divisions through a mix of strategic acquisitions and internal growth. This trend is driven by the rising demand for integrated solutions, the pursuit of high-margin revenue, and the imperative to support clients through digital transformation. In this article, we explore the strategies behind these expansions, highlight key examples from various sectors, and discuss the HR challenges that arise when integrating consulting roles into existing compensation structures.

Expansion Across Sectors

The trend toward incorporating or expanding consulting capabilities is evident across a range of sectors—from technology to private equity, specialized industries, and traditional accounting—where companies are leveraging strategic acquisitions and internal growth to meet the rising demand for integrated, expert advisory services.

A. Technology Firms Moving Beyond IT Services

Technology companies are increasingly shifting from their traditional focus on IT services to broader consulting roles. For instance, NEC’s acquisition of ABeam Consulting in 2023 represents a strategic move to expand its advisory offerings. Similarly, in 2023, Accenture’s acquisition of InfinityWorks—a leader in agile digital transformation solutions—underscores the growing demand for integrated advisory services. In addition, other types of firms are also responding to this trend; for example, EY’s 2022 acquisition of Nuvalence has enhanced its digital transformation expertise, reflecting a broader industry move toward offering comprehensive, end-to-end consulting solutions.

B. Private Equity’s Interest in Consulting

Private equity firms are capitalizing on the high-margin revenue potential of consulting services. The ongoing discussions by Apax Partners to acquire a majority stake in CohnReznick, along with Inflexion’s 2025 acquisition of Baker Tilly Netherlands, reflect a broader trend of investing in professional services with established consulting practices. These moves are not only financial transactions but also strategic efforts to diversify revenue streams and build more resilient business models.

C. Specialized Industry Consulting

In specialized fields such as life sciences, biotech, and pharmaceuticals, targeted acquisitions have become a key strategy. Sia Partners’ 2022 acquisition of Latham BioPharm, for example, deepened its expertise in these sectors. By focusing on niche advisory services, firms can offer tailored solutions that address the specific regulatory and operational challenges inherent in these industries.

D. Accounting Firms Strengthening Their Advisory Services

Accounting firms have long offered professional advisory services, and many are now expanding these capabilities. PwC’s 2023 acquisition of Sagence boosted its data and digital transformation advisory, while Deloitte has expanded its digital consulting presence in both the U.S. and Europe. KPMG’s acquisition of Russell Reynolds Associates and Grant Thornton’s 2024 partnership with New Mountain Capital further underscore the trend of blending traditional accounting services with modern consulting approaches.

Key Drivers Behind the Expansion

Several factors are motivating firms to broaden their consulting capabilities:

• Digital and AI Expertise: The rapid adoption of technologies such as cloud computing, automation, and AI has created an urgent need for expert guidance. Consulting services now play a critical role in helping organizations navigate digital transformation.
• Revenue Diversification: Consulting provides recurring, high-margin revenue streams that complement other business areas. This diversification is particularly attractive in a volatile market environment.
• Client Demand for Integrated Services: Clients increasingly seek comprehensive, end-to-end solutions that combine strategic advice with practical implementation. Firms are responding by integrating consulting services into their broader offerings.

HR Challenges in Integrating Consulting Roles

Integrating consulting roles into established compensation structures presents several HR challenges:

1. Differing Compensation Structures

• Consulting Models: Often include performance-based bonuses, accelerated salary progression, and equity incentives at senior levels.
• Corporate Models: Typically rely on fixed salary bands and standardized annual raises.
• The Challenge: Balancing these models to avoid pay disparities while remaining competitive in both markets.

2. Incentives and Career Progression

• Consulting Firms: Employees expect rapid promotions and profit-sharing opportunities.
• Traditional Corporations: Generally emphasize structured career growth based on tenure.
• The Challenge: Designing career paths that attract top consulting talent without undermining traditional career progression models.

3. Recruitment and Retention

• Consulting Talent: Often drawn to project-based, performance-driven roles but tend to be more mobile.
• Corporate Talent: Typically prefer longer-term, specialized roles with predictable career paths.
• The Challenge: Crafting recruitment and retention strategies that effectively appeal to both types of professionals.

4. Accurate Benchmarking of Compensation

• Consulting Benchmarks: Usually compared against peer consulting firms.
• Corporate Benchmarks: Often aligned with industry-specific salary norms.
• The Challenge: Developing a hybrid benchmarking approach that reflects both consulting and corporate compensation standards to ensure internal equity and external competitiveness.

How Vencon Research Supports Compensation Strategy

Vencon Research plays a crucial role in helping firms navigate these HR challenges by providing detailed compensation benchmarking for consulting roles. With access to comprehensive market data, organizations can align their pay structures with industry standards while maintaining competitiveness and internal equity. Whether expanding a consulting division or restructuring compensation strategies, Vencon Research offers insights that support strategic growth and stability.

‍For more information on aligning your compensation strategy with industry standards, please contact Vencon Research to learn how our services can support your organization’s strategic objectives.

By Veronika von Strachwitz-Camara - Business Development

In compensation management, a thorough understanding of market trends is essential for businesses aiming to attract and retain talent. This understanding is often gained from salary survey reports, which provide the crucial data points for crafting competitive compensation strategies.

Here, we explore the key indicators highlighted in Vencon Research salary surveys and how they inform decision-making across talent management scenarios.

Client Priorities: Focusing on Essentials

Clients consistently emphasize the usefulness of several key indicators from our salary survey report that help them get the insights they need to focus their compensation strategies.

Total Cash Compensation (TCC) Medians per Career Level:

This metric offers a comprehensive view of compensation, including base salaries and bonuses, serving as a fundamental benchmark.

Alongside Basic Salary and Bonus, Total Cash Compensation is presented in a separate tab, both for the current and previous year as well as in firm and incumbent weighted (link) forms. It is also viewable in the accompanying PDF presentation, as well as via the dashboard.

TCC offers the quickest overview of compensation in the market, while our percentile breakdown indicates the prevalence and level of variance from the median.

Basic Salary Medians per Career Level:

This view provides insights into salary structures across different career levels. Basic salary as a metric is essential for understanding baseline compensation.

Our reports present all data broken down into 5 career levels with 3 sub-levels each. These levels are carefully matched against participants own career structures to ensure like-for-like comparison.

Bonus Medians per Career Level:

Bonuses are integral to compensation packages, and understanding bonus medians helps assess reward structures and performance-based incentives. Bonuses are presented both in monetary value as well as in percentage of basic salary form.

Once again, we present not just the median but the full percentile scale, and allow for comparison with your own firm’s basic salary.

While the median serves as a reliable reference point for many firms, ambitious enterprises may explore higher percentiles for competitive insights.

Firm-weighted Salaries:

For smaller firms, firm-weighted salaries ensure balanced analyses reflective of diverse organizational landscapes.

The choice between firm-weighted and incumbent-weighted data depends on organizational size and preference. We recommend watching our three-minute video on the topic for a concise introduction to the difference in each approach.

Utilization of Data: Practical Applications

Beyond mere observation, clients utilize the data in our reports in various ways:

• Market Positioning Assessment: Well organised compensation data allows organizations to understand their competitive stance within the industry, including employee reactions to compensation changes, turnover trends, and job satisfaction levels.
• Global Teams Harmonizing Salary Ranges: Multinational corporations leverage survey data to align compensation frameworks across regions, empowering local HR teams to refine offerings.
• Strategic Recruitment: Key indicators inform the crafting of compelling compensation packages to attract both junior and senior talent, ensuring competitiveness in the talent market.
• Retention Strategies: By benchmarking against industry standards, organizations identify retention risks and implement targeted interventions to foster loyalty.
• Bonus Allocation: Insights from bonus medians and payout ratios guide organizations in strategically distributing bonuses based on performance and market benchmarks.

Tailoring Indicators to Needs

Different talent management scenarios require emphasis on specific indicators:

Recruiting Junior Levels:

Basic salary medians and bonus structures provide insights into entry-level compensation and growth potential.

Recruiting Senior Levels:

TCC medians and bonus potential are crucial for senior candidates assessing overall value propositions.

Retention Strategies:

Comparative analyses of salary increases aid in identifying retention risks and devising targeted retention strategies for each career level.

Bonus Allocation:

Analysis of bonus medians and payout ratios ensures fair and strategic bonus allocation aligned with performance metrics.

An Invaluable Tool for Compensation Management

Salary survey reports are invaluable tools for compensation management. By understanding key indicators and leveraging data-driven insights, businesses can develop competitive compensation strategies that attract, retain, and motivate top talent effectively.

Find out more about Vencon Research's Consultant Salary Survey here.

As a trusted HR partner for the consulting industry, Vencon Research is here to help you unlock the full potential of your team. Contact us to learn more about how we can support your HR needs and drive success for your business.

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By Philip Thomas – Senior Consultant, Advisory

Increasing demand for specialist knowledge across a range of industries means that generalist consulting firms are having to adapt in order to compete. The solution of choice is an increase in the hiring of specialist talent. This calls for evolution not revolution. Firms that evolve successfully and first will be well placed to be at the front of the race for such talent.

An increasing demand for specialisation

Across all major industries, businesses are hurting from a severe lack of internal specialist expertise. The open labour market is unable to satisfy their need for talent. As a result, they turn to consulting firms and demand ever-increasing levels of specialisation to ensure the quality of the tailor-made solutions required. For consulting firms, client impact increasingly requires deep knowledge in niche areas such as digital, blockchain, cybersecurity, climate and sustainability, data science, etc.

Specialist consulting firms, by their nature, may be well placed already. Generalist consulting firms, however, need to react if they have not already done so.

Tapping into the specialist talent pool

Not all personalities suit the traditional generalist consultant role. Requirements to resolve poorly defined problems, to be flexible enough to fill any resource gaps and to work towards leadership positions where people management and dealing with the unknown is a common theme is not only not suitable but also simply not desirable for some individuals. Many such individuals are actively searching for a different career path and they may well be looking to specialise.

Specialists (also sometimes referred to as experts or subject matter experts), with their deep subject knowledge, have strong problem-solving abilities with respect to their speciality. By nature of experience and proven, known solutions, their approach to work is streamlined and efficient. Given their subject matter passion, they actively seek specialist roles that suit their skills, interests and career goals best rather than force fitting themselves into alternative career scenarios they may consider less satisfying.

When given the opportunity to do so, specialists find places to excel. They find a home where their talents thrive and their subject matter passion can be nurtured and maximally leveraged.

Leading generalist firms are already evolving

A number of generalist consulting firms, ahead in the rapidly advancing game, have already partially evolved. They have recognised that no single career path suits all possible talent. Such firms are becoming more flexible and creative with respect to offering differing, alternative types of careers.

Specialist career tracks are now being offered by increasing numbers of generalist consulting firms, as well as many of the top-tier strategy-oriented firms, including Bain, BCG and McKinsey. These specialist tracks typically differ from generalist tracks in a number of ways, including:

Less client-facing time: Specialists are typically less client facing than generalists, often working across multiple project teams while focussing on the same topic.

Career path: The path to partnership is not yet common. In many cases Specialists will not have a path to partnership. In these cases, career levels before partnership are viewed as landing positions and this was historically accepted by the incumbents. However, with the large increase in the number of specialists working for consulting firms, more and more firms are developing specific tracks, which do provide specialists with a path to partnership.

Progression timeline: The timelines for progression on specialist tracks are less rigid. There is often no up-or-out policy. Actual timelines can vary considerably from very quick to relatively slow.

Performance evaluation: While performance expectations are broadly similar to generalists (i.e. utilisation), a specialist’s knowledge and expertise form a much more significant portion of their evaluation and therefore more heavily influence their ultimate success.

Pay: Many firms offer comparable pay. However, specialists carry high credibility due to their deep level of knowledge and experience. This may allow consulting firms to charge higher fee rates for specialist services, so in some cases specialists are able to demand higher salaries. Interestingly, at the most ‘senior’ career levels, specialists may currently lag behind their generalist peers.

Aside from dedicated specialist tracks, many firms are also hiring more specialist consultants but on generalist tracks while allowing for increased specialisation.

Challenges on the road to specialisation

Generalist consulting firms wanting to catch up with the trail blazers are faced with two key and immediate challenges. Those being the limited supply of specialist talent and the need to evolve in order to attract and retain such talent.

Key Challenge #1: The race for specialist talent is already well under way with some firms setting an early pace while others are yet to leave the starting blocks. The mad dash to the always moving finish line is yet to begin. When it does, the intensity of the race will rapidly increase as more and more firms attempt to attract talent from a decreasing supply of specialists.

The longer firms wait, the harder it will become for them to secure the talent they need to compete. To compound the problem, once the supply of specialists starts to run dry, it may take significant time before it is replenished considering the time and effort it takes to reach a certain level of specialisation.

Key Challenge #2: Generalist consulting firms need to become more attractive to specialists. Firms will need to evolve in order to attract the increasingly confident and vocal specialist labour force. Robust and competitive specialist career tracks, sufficiently attractive to specialists but not to the detriment of generalists, must be created and installed. Informed action by firms should be decisive and taken before too long or they may get left behind.

Some firms have a healthy head start with their evolution in this respect. However, with such a dynamic situation, even those that have paved the way so far would do well not to rest on their laurels. We also believe signals coming from the labour market show that candidates are demanding more bespoke career tracks beyond the existing generalist track.

In short, consulting firms should not be asking what specialists can do for them, but what they can do to become attractive to the specialists.

Evolution not revolution

The foundations built on generalist consultants are solid and the demand for the broad expertise of generalists will not disappear. Client demand for specialisation, however, does necessitate the evolution of generalist consulting firms. They will need to evolve by harnessing the power and deeper expertise of specialist consultants. Those firms that fully embrace the importance of specialists and those firms that make themselves more attractive to specialists by offering desirable and specific career tracks will have a major advantage in an increasingly competitive race.

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^{Note: We use the term specialists in this article for simplicity and to avoid inferring that generalists are not experts in their own way.}

For more information on this topic or on how you may successfully respond to the issues raised in this article, please contact Vencon Research – as always, we are happy to assist you.

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